CXPA Certified Program
Exclusively on CXPA's platform
Auto-Credited CCXP Credits
No submission or wait
Certificate of Completion
CXPA Issued
Former CXPA Board Member
Mark Slatin, CCXP
THE PROBLEM WORTH NAMING
Your experience isn't the obstacle. Your influence is.
Most CX leaders know exactly what needs to change. The gap isn't knowledge — it's the ability to earn trust, make the financial case, and guide stakeholders toward action without triggering resistance.
Stakeholders nod politely in my presentations but nothing ever moves forward.
I can't seem to get budget approved no matter how compelling I think my case is.
I know what we need to do — I just can't get the organization to prioritize it.
My CX initiatives keep stalling without real executive sponsorship.
Five courses. One complete system. One clear transformation.
Each course builds on the last — from earning trust, to guiding change, to mapping stakeholders, making the business case, and building the roadmap.
COURSE 1
Building Trust as a CX Leader
COURSE 2
Becoming a Trusted Guide for Change
COURSE 3
Stakeholder Mapping & Influence
COURSE 4
Making the Business Case for CX
COURSE 5
Building Your CX Roadmap
See All Courses & Pricing
Start Free - Mini Course
WHO IS THIS FOR
Built for CX leaders who are ready to lead differently.
Most CX leaders know exactly what needs to change. The gap isn't knowledge — it's the ability to earn trust, make the financial case, and guide stakeholders toward action without triggering resistance. Do you fit one of these 3 types?
VP Directors of CX
Leading CX strategy and needing stronger executive alignment, budget support, and cross-functional buy-in to move initiatives forward.
CCXPs Seeking Recertification
Earn 15 CCXP recertification credits — automatically credited to your CXPA account upon completion. No external submission. No waiting for approval.
CX Professionals Driving Change
Experienced in CX but feeling the friction of leading change without full organizational authority — and ready to change that dynamic.
A smarter path to CCXP recertification.
Most recertification options require submitting curricula externally, waiting for approval, and managing the paperwork yourself. The Trusted Guide Series™ handles all of that automatically — credits go directly to your CXPA account the moment you complete the program.
Auto-Credited
No submission or approval required
15 Credits
3 per course across all 5 courses
CXPA Certificate
Issued upon completion
CXPA Platform
Exclusively through CXPA
ABOUT THE AUTHOR
Mark Slatin, CCXP
I spent a decade trying to change a 150-year-old financial institution from the inside. The frameworks in this series are what actually worked.
I'm a Professor of Practice in the MS-CXM program at Michigan State University and a former member of the CXPA Board of Directors. I built an award-winning CX practice at a major financial institution — earning two CXPA Innovation Awards — by learning to lead change without formal authority. The Trusted Guide Series™ is the distillation of everything that worked.
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Certified Customer Experience Professional (CCXP)
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Former CXPA Board Member
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Professor of Practice, MS-CXM, Michigan State University
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Two-time CXPA Innovation Award recipient
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Host, The Delighted Customers Podcast
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160+
Episodes, Delighted Customers Podcast
10+
Years Leading CX in Financial Services
2×
CXPA Innovation Award Winner
MSU
Professor of Practice, MS-CXM Program
THE DELIGHTED CUSTOMERS PODCAST
Real conversations with CX leaders doing the hard work.
Each episode features practitioners navigating the same challenges The Trusted Guide Series™ is built to solve — executive buy-in, organizational change, proving the business value of CX.
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> 160 episodes
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> 35 authors
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> University Professors
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Executives from brands like Ritz Carlton, Microsoft, Amazon, Wells Fargo, and many more
